Archive for the ‘Public Relations’ Category

Submitted by: Scott White

Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you cant see the forest through the trees. But how do you choose the right branding company? Ask yourself these questions.

How do they promote themselves? Are they calling themselves an advertising agency that also does branding? If so, they are not a true branding agency. An advertising agency has a hidden agenda, to sell advertising. A branding company does not favor one tactic over another so they should not and would not promote advertising unless it is the right direction to go in. Be careful of these ad agencies that say they do branding. It is much easier to use a buzz word like branding then to actual know how to brand properly.

Are they a web design company that says they do branding? These are the absolute worst offenders of not being a branding company. Ask them simple branding questions like what is positioning or explain the difference between brand identity and brand image. Most will not even know the answer. Then you can ask them a trick question like define brand equity (currently there is no definitive answer). Web design companies are well, web designers. They are not strategic branding experts by any stretch of the imagination.

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Are they a marketing company that says the do branding? Be very careful of marketing companies as they are the sneakiest offenders of all. They will talk strategy and integration but they know little about internal branding. They typically promote external branding tactics like direct marketing, logo design, advertising etc. Marketing companies do marketing not branding.

Are they a direct marketing company that says they do branding? Boy oh boy, these companies are so far from true branding they wouldnt know it if it hit them in the noggin. Direct marketing can be a great tactic but branding it is not. True branding companies only promote direct marketing when the return on investments warrants it. The average return on investment with a direct mail piece is a half to a full percent. Personally I think that is a small return for the investment required which is why direct marketing is typically used as image building with branding companies.

Are they a search engine optimization or internet company that says they do branding? Internet marketing is one of the most effective returns on investment in the business today. Search engine optimization is probably the best single tactic for building brand awareness and sales and is the reason we hired a staff of SEO gurus. But when it comes to branding they will fall very short in planning, strategy, creative and many other areas.

Are they are branding company that really does branding? Unfortunately we have seen a lot of companies call themselves branding agencies but in all reality they are not. So how do you know how to choose the right branding company?

Ask them the following:

What types of services or programs do they have established for internal branding? Internal branding is often overlooked by every other type of company out there. It is a great indicator that you are not really dealing with a true branding company. Sure external branding is exciting and fun but if employees do not buy into it or unaware of it you are going to find yourself in big trouble as well as having wasted tens of thousands of dollars on your external campaign. Look inside yourself and make sure you have set up the right policies and procedures that best leverage your brand identity and positioning. For instance, Volvo the automobile is clearly the safety car company. Their employees should eat breath and sleep safety, safety features, safety technology etc. They should know their brand promise and how it relates to their customers. This is why even though Volvo is probably not the safest car on the road they are perceived to be. Ask ten people whats the first thing they think of when it comes to Volvo and the answer will be safety.

Once you have confirmed that the branding company does instill internal branding practices then you can move forward with them on strategic direction and planning. Look for companies that only recommend tactics that will obtain the best return on investment and not canned specific tactics like advertising or direct marketing. You want open objective strategies and tactics to move your brand forward which is why choosing the right branding company is so critical.

About the Author: Scott White is President of Brand Identity Guru

brandidentityguru.com

a leading branding company and market research firm located in Boston, Massachusetts.

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Submitted by: Bernie Lo

Oral sex has became a norm in the past 10 years and today many couples, married and non married practicing it. While oral sex would make the relationship more intimate, it poses a hidden potential problem in which a lot of couples do not know about.

Oral sex is the physical contact between the areas around the mouth with the vaginal, crotch or anus areas. This is also where the problem starts where a lot of bacteria end up at all the wrong places. Bacteria which are found in the mouth end up at the vaginal areas and vice versa.

I am going to discuss about a high potential problem oral sex could cause to a woman. It is called bacterial vaginosis.

Oral sex can disrupt the delicately balanced bacteria population found in and around the vaginal areas. Any disruption to the bacteria population could lead to having fishy odors and more vaginal discharge compared to usual. In some cases, it would also cause itching and burning sensations around the vaginal areas and it could last for days, or even months if not properly treated.

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So how is oral sex linked to bacterial vaginosis?

1. There are a lot of good and bad bacteria around our mouth areas mainly due to our daily food intake and the additives that come with it. However, there are certain foods which are too acidic with it’s additives that could potentially change the pH level of the vaginal flora through oral sex. Eventually, this leads to the woman being infected with bacterial vaginosis from her partner’s mouth.

2. Besides the mouth, bacteria can also be found within our throat. When we have oral sex continuously for a long period, these bacteria and microorganism could eventually be transferred to the vaginal areas and then leaving the woman vulnerable to contracting bacterial vaginosis in the future.

3. There are also cases where a woman is being infected by BV because of her partner’s gum health. An unhealthy gum is the favorite breeding place for many unwanted bacteria and if these bacteria are transferred to the vagina, it could also lead to BV.

4. There are different bacteria internally and externally between the vagina and anus. When a man performs oral sex on a woman, there is a high risk of him unknowingly transferring the bacteria from the anus to the vagina via his tongue because there two sensitive areas are very near to each other.

5. There are many occurrences that sexual activities happened after a couple consumed alcohols. Alcohols contain natural yeasts and other additives which are not so friendly to the vaginal flora. If the mouth is not cleaned thoroughly after an alcohol session, it could lead to the woman being infected with BV if oral sex is performed.

There are a lot other ways how a woman could get BV from oral sex besides the five mentioned above.

I’m not discouraging women from practicing oral sex with their partners because it might lead to BV. Oral sex can still be practiced, but with proper precautions. The important thing you need to know is the complications that oral sex might bring to you if it is not practiced the correct way. It is very important for both the man and woman to practice proper and healthy oral hygiene if they are to indulge in oral sex. Always wash yourself cleanly before any oral sex activities.

About the Author: Bernie Lo is the owner of FightAgainstBV.com, a website dedicated to educate every women about bacterial vaginosis and help them

cure bacterial vaginosis

with home and natural remedies. You can get your FREE bacterial vaginosis fact sheet at

FightAgainstBV.com

today!.

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By Matt Franks

Winter is coming, and with it, the colder weather. Soon people are going to be bundling up tight and protecting themselves against the cold and the snow. There are a lot of promotional items that companies are ordering so that they are remembered during the colder months, and one of the popular promotional items are promotional beanie hats.

Here are some suggestions for promoting your business with promotional beanie hats.

Order Them Ahead of Time

The first thing that you need to do is to remember that you should order your promotional beanie hats ahead of time so that you have them when the weather turns cold. Remember that an order can take a few weeks to complete, so you should give yourself plenty of time so that you have what you need when you need it. Give yourself plenty of time to get your beanie hats in order to be sure they are ready to go.

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Hand Them Out During the Right Time

Remember that promotional beanie hats are something that are designed for the colder weather, so you don’t want to hand then out during the warm weather. The best time to hand out beanie hats is during the fall and into the winter time, when people are going to be wearing them in order to stay warm.

Hand Them Out to Employees

Promotional beanie hats are a great item that you can give out to employees to use during the cold winter months. They are something that most everyone is going to use and they are just what people need when they are shovelling snow or hitting the slopes. They are also something that gives your company a lot of great advertising. They are something that advertises your company wherever the wearer goes.

Donate Them

Another great way to promote a business with beanie hats is to donate them to people who need them. Some good suggestions are to give them out to homeless shelters, to people who are collecting clothes for the needy, and to hospitals for the newborn babies to wear to keep them warm. If there is an organization that is trying to raise money, you can donate them to the organization to help them raise the money that they need. There are plenty of people who can use a nice warm winter hat during the winter and your donation is going to be greatly appreciated.

Beanie hats are a great promotional item to use for advertising because they give you constant advertising. They are something that people are going to wear and use, and there are plenty of great opportunities for you to advertise your company by donating them to different causes. You can help your company to get some great positive feedback and some advertising by simply helping the people who are less fortunate stay warm in the winter time.

Beanie hats are something that is a great promotional item in a lot of ways and they help your company to show that you are concerned for your fellow man.

About the Author: Matt Franks is director of Fluid Branding, the UK’s largest supplier of

promotional beanie hats

and other

Promotional Products

at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

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